María Eugenia Girón

My Books

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SUSTAINABLE LUXURY and SOCIAL ENTREPRENEURSHIP: Stories from the Pioneers

10.03.2014 No Comments

 

Edited by Miguel Angel Gardetti and María Eugenia Girón
GSE-Greenleaf Publishing (UK) – Presentation: May, 2014

libro1Sustainable luxury is about going back to the basics of the old days meaning of luxury, a thought over purchase, a craft manufacture, and the beauty of materials in the broadest sense and the respect for social and environmental aspects. There are people with a profound perspective towards environmental and social issues, and there is already a relationship between personal values and sustainability, entrepreneurship and innovation. And, in practice, this was the perception in the process of the first and second editions of the Best Performance in Sustainable Luxury in Latin America Award, which enabled organisers to build sound relationships with entrepreneurs from the luxury sector, such as, Diana Verde Nieto (Positive Luxury, UK); Oliver Wayman and Cameron Saul (BottleTop, UK), Kavita Palmar (The IOU Project), Carry Sommers (Pachacuti, UK), among others. These are transformational leaders that inspire, provide intellectual stimulus and care deeply about people and the environment. And leadership and inspiration are crucial to move towards sustainability.

How can we take advantage of the inspiration and energy of entrepreneurs in the luxury sector to create a sustainable, inclusive and fair society? This book opens an amazing window to answer the question raised by the stories, in first person, told by the people who shaped innovative ventures.

 

UPDATE: You can pre-order your copy at a reduced price, clicking here

 

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Inside Luxury

28.10.2013 No Comments

Inside LuxuryThis book by María Eugenia Girón, a professor at the IE Business School, is crammed with lively personal anecdotes and carefully researched facts, presenting an overview of how the buoyant luxury industry is changing and becoming more and more involved in social and environmental issues. It is the first Spanish publication to look at eco-luxury and sustainability in the different sectors within the industry.

Inside Luxury begins by highlighting the special importance of the brand itself. The author first defines the particular characteristics of brands, focusing on the more positive ones and pinpointing the distinguishing feature that allows a brand to enjoy a certain position on the market. Secondly, she applies these aspects to the products found on the market.

The author then takes us through a detailed tour of the traditional luxury sectors, where jewellery and art have traditionally held a privileged position.

Finally, a discussion of two areas that represent an increasing pull for consumers of the industry’s major brands round off the book with a novel touch, bringing it squarely into the twenty-first century: eco-luxury and sustainability.

 

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Dictionary of Luxury and Responsability by MEG

28.10.2013 No Comments

Lujo y responsabilidad de Maria Eugenia Giron

This dictionary contains 2,000 entries, complete with definitions and a translation into English. It also includes a handy English-Spanish glossary, as well as some tables and illustrations.

A team consisting of eight experts from across the whole luxury sector have put together a list of the most important terms relating to marketing, business management, responsible and sustainable luxury, jewellery and watches, fashion and trends, accessories, perfumes and fragrances, cosmetics, beauty and well-being, lifestyle, associations, forums and other organisations. The end result is a highly useful tool for professionals in these sectors, specialist translators and interpreters and students studying related subjects.

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