María Eugenia Girón


logo-ie-madridIE BUSINESS SCHOOL

IE Business School is a graduate school located in Madrid, Spain. It was founded in 1973 under the name Instituto de Empresa

 Professor “Premium and Luxury Entrepreneurship”

 This subject explores the opportunities to develop new businesses within the premium and luxury sector. It analyses key success factor and particularities of the luxury industry. It is an elective course for International MBA students.



Member of Board

Located in Spain, IE University is one of the top ranked universities in Europe offering students an international, humanistic and entrepreneurial perspective.

school of communication


Executive Director

The Observatory for Premium and Prestige Business goal is to study who, what and how consumers buy premium and prestige business and services. As well as building global awareness about the sector.

MASTERCARD is main sponsor of The Observatory that has established alliances with editorial group CONDENAST and Círculo Fortuny


The ISEM Fashion Business School, a centre of the University of Navarra, is the first Spanish business school specialized in fashion businesses, founded in 2001.

Founded by Covadonga O’Shea, the new business school was born with the objective of teaching professionals negotiation and leadership skills in order to enable them to work more effectively in the fashion industry. Its vocation is the professionalization of the sector and to be a centre of convergence between management and creativity.

Professor Entrepreneurial Management in Fashion Companies

The program focuses on providing the tools and coaching to students to develop a business plan.

Speaker and Lecturer :

  • Master in Communication of Beauty and Fashion, UNIVERSIDAD CARLOS III
  • Program on Fashion Marketing and Communication,  ELLE  Magazine and UCM
  • Global Summit, Annual Conference
  • Premium Fest, annual conference on Premium Business organized by Spain Media


  • Author Secretos de Lujo
  • Author Diccionario de Lujo y Responsabilidad
  • Co – author of Multimedia Business C of IE  “MBI, another way of entrepreneurship”
  •  Bimonthly blog at Forbes Mexico.