Categoría: Publications

  1. Home
  2. Blog
  3. Categoría: Publications

IE Premium and Prestige Business Observatory Newsletter

December 2015 Newsletter “key drivers behind high value city travel” research presentation @ ie business school City travel worldwide has grown by 60% over the last 5 years, a far faster pace than sun and beach tourism, according the findings of the report on Key Drivers Behind High Value City Travel drafted by the IE and MasterCard Observatory on Premium Markets […]

Continue Reading

10 steps to build a premium brand

In my latest contribution to Forbes I speak about the 10 steps to build a premium brand. Their products’ price is three times the average of their category; in exchange they offer qualities such as innovation and status. The key to building and positioning a brand in  the premium sector is to have a clear strategy. Read article

Continue Reading

The unicorns in luxury fashion

Here is my latest contribution to Forbes, which is about the luxury-fashion online platform Farfetch, whose target client is someone demanding, fascinated by fashion, who looks for the bst wherever it is. The company has raised capital over 1,000 million dollars, becaming what Silicon Valley calls “unicorn”. Read article (in Spanish)

Continue Reading