TEXTO: FERNANDO BARCIELA El lujo es la gran industria de Europa, pero en España tiene un peso muy reducido, con muy pocas marcas. ¿Cuál es el problema? ¿No cree que, cuando los consumidores internacionales piensan en lujo, que es un tema aspiracional, piensan en Francia o Italia, pero no en España? Es evidente que el origen país tiene un fuerte impacto […]
Here is the article published on Real Leaders about my career in sustainable luxury. I hope you enjoy the read! Link to article
The new videos recorded for the Asociación de Creadores de Moda de España (ACME) and the Universidad Nacional de Educación a Distancia (UNED) last December 15th about the luxury market in Spain are now up on the university’s platform. Check them out on the following link: https://canal.uned.es/serial/index/hash/8196e8d0f9ee7dfdfc7e11dbbfa30d77
María Eugenia Girón was one of the spokespeople, along with Mario Alonso Puig, at the new forum “Nueva Economía, Nueva Empresa” (New Economy, New Business) organized by Caja Canarias Foundation and Obra Social “La Caixa” in Santa Cruz de Tenerife and Las Palmas de Gran Canaria. María Eugenia identified some of the stimulus that move leaders in their search for constant improvement. You […]
Happy New Year 2016 from the Oceana team!
On November 3rd there was an interesting lunch celebrated in Atrevia headquarters under the title “How to create and maintain a Premium brand” in which the keys of marketing for a Premium brand were discussed.
IE Professor Maria Eugenia Giron discusses the four key factors needed to define a positive experience and what this means for the consumer. She emphasizes the importance of the “WOW” factor that gives way to “WOW” experiences. Watch video (English with Spanish subtitles)
The main capitals of the world compete to attract the premium visitor, fond of shopping, gastronomy and art. Madrid wants to join the club of most-profitable tourist destinations of the world. Read article (in Spanish)
Interesting interview with Alexandra Cousteau in Fuera de Serie due to the celebration last June of the IE Awards for Sustainability in the Premium and Luxury Sectors, where she is the host of the award ceremony. Read interview (in Spanish)