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Alfonso Jiménez, new president of the Board of the Asociación Española de Directivos in Madrid

AED’s representative organ vrenews its composition and it is formed by 15 managers of leading companies in several sectors. COMPOSITION OF AED’s NEW BOARD President • Alfonso Jiménez, partner director of PeopleMatters. Vice-Presidents • Mª Eugenia Girón, Global Premium Brand advisor. Executive Director of IE Business School’s Premium and Prestige Business Observatory. • Pilar Laguna, dean of the Legal and […]

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10 steps to build a premium brand

In my latest contribution to Forbes I speak about the 10 steps to build a premium brand. Their products’ price is three times the average of their category; in exchange they offer qualities such as innovation and status. The key to building and positioning a brand in  the premium sector is to have a clear strategy. Read article

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María Eugenia Girón appointed AED Vicepresident

Alfonso Jiménez is the new President of AED Board, who is accompanied by 15 managers of the leading companies in various sectors. María Eugenia Girón and Pilar Laguna were designated as Vicepresidents, and Coral González and Blanca Montero as spokespersons. The Asociación Española de Directivos has the goal of representing the managers who lead the country’s organizations and to contribute to their individual and collective development. Read article […]

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Maria Eugenia Girón featured in Real Leaders

“How Sustainable Luxury Can Save The Planet” is the title of the article that Real Leaders publishes about Maria Eugenia Girón and her trajectory, including her Oceana Board Membership, the creation of the IE Awards for Sustainability in the Premium and Luxury Sectors or her personal perspective on the luxury sector. Read article at RealLeaders

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DS Automobiles participates in the First Encounter of French Luxury in Spain

As part of the First Encounter of French Luxury in Spain -celebrated in the French Residence in Madrid- Rafael Prieto, General Director of Peugeot, Citroën and DS for Spain and Portugal presented the estimates of the Group –second European car manufacturer- for DS Automobiles, the new Premium brand with an unequivocal French accent. Read press release (in Spanish) Read article […]

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