Happy New Year 2016 from the Oceana team!
On November 3rd there was an interesting lunch celebrated in Atrevia headquarters under the title “How to create and maintain a Premium brand” in which the keys of marketing for a Premium brand were discussed.
In one of my latest collaborations for Forbes I focus on smartwatches. The good news for the watch industry is that we start to see how millennials shyly adopt the old habit of putting something on their wrists. Read article (in Spanish)
IE Professor Maria Eugenia Giron discusses the four key factors needed to define a positive experience and what this means for the consumer. She emphasizes the importance of the “WOW” factor that gives way to “WOW” experiences. Watch video (English with Spanish subtitles)
In my latest Forbes article I speak about glasses. Today, glasses are more than just a functional accessory. And the rising of Instagram has provoked an appetite for designs that are interesting, different… and not so much for visible logos. Read article
The main capitals of the world compete to attract the premium visitor, fond of shopping, gastronomy and art. Madrid wants to join the club of most-profitable tourist destinations of the world. Read article (in Spanish)
This month in Forbes I analyze the new influences in premium. First it was Hollywood’s star system actresses, then supermodels, later the so-called celebrities, then bloggers and today all of us are -in some way- both prescribers and influences, aren’t we? Read article (in Spanish)
Interesting interview with Alexandra Cousteau in Fuera de Serie due to the celebration last June of the IE Awards for Sustainability in the Premium and Luxury Sectors, where she is the host of the award ceremony. Read interview (in Spanish)
AED’s representative organ vrenews its composition and it is formed by 15 managers of leading companies in several sectors. COMPOSITION OF AED’s NEW BOARD President • Alfonso Jiménez, partner director of PeopleMatters. Vice-Presidents • Mª Eugenia Girón, Global Premium Brand advisor. Executive Director of IE Business School’s Premium and Prestige Business Observatory. • Pilar Laguna, dean of the Legal and […]