This month in Forbes I write about how cities have to adapt to the rapidly changing habits of urban travelers, especially the premium urban travellers. Read article (in Spanish)
María Eugenia Girón was one of the spokespeople, along with Mario Alonso Puig, at the new forum “Nueva Economía, Nueva Empresa” (New Economy, New Business) organized by Caja Canarias Foundation and Obra Social “La Caixa” in Santa Cruz de Tenerife and Las Palmas de Gran Canaria. María Eugenia identified some of the stimulus that move leaders in their search for constant improvement. You […]
Happy New Year 2016 from the Oceana team!
On November 3rd there was an interesting lunch celebrated in Atrevia headquarters under the title “How to create and maintain a Premium brand” in which the keys of marketing for a Premium brand were discussed.
In one of my latest collaborations for Forbes I focus on smartwatches. The good news for the watch industry is that we start to see how millennials shyly adopt the old habit of putting something on their wrists. Read article (in Spanish)
IE Professor Maria Eugenia Giron discusses the four key factors needed to define a positive experience and what this means for the consumer. She emphasizes the importance of the “WOW” factor that gives way to “WOW” experiences. Watch video (English with Spanish subtitles)
In my latest Forbes article I speak about glasses. Today, glasses are more than just a functional accessory. And the rising of Instagram has provoked an appetite for designs that are interesting, different… and not so much for visible logos. Read article
The main capitals of the world compete to attract the premium visitor, fond of shopping, gastronomy and art. Madrid wants to join the club of most-profitable tourist destinations of the world. Read article (in Spanish)
This month in Forbes I analyze the new influences in premium. First it was Hollywood’s star system actresses, then supermodels, later the so-called celebrities, then bloggers and today all of us are -in some way- both prescribers and influences, aren’t we? Read article (in Spanish)