To kick-start 2016, I published a new article in Forbes Magazine about the phenomenon of co-branding in the luxury sector. In recent years, we have seen a big number of varied alliances between brands. What was once an exception in the luxury sector has now become the rule, but why? Find out more in my article!
In this month’s article in Forbes Mexico, I analyze the emergence of florists as a new luxury product. The raw material for this new segment is nature and its flowers, beautiful and fragile, that combine perfectly as if it were a plate of food at a magnificent restaurant. If you want to know more, go check out the article
The new videos recorded for the Asociación de Creadores de Moda de España (ACME) and the Universidad Nacional de Educación a Distancia (UNED) last December 15th about the luxury market in Spain are now up on the university’s platform. Check them out on the following link: https://canal.uned.es/serial/index/hash/8196e8d0f9ee7dfdfc7e11dbbfa30d77
December 2015 Newsletter “key drivers behind high value city travel” research presentation @ ie business school City travel worldwide has grown by 60% over the last 5 years, a far faster pace than sun and beach tourism, according the findings of the report on Key Drivers Behind High Value City Travel drafted by the IE and MasterCard Observatory on Premium Markets […]
This month in Forbes I write about how cities have to adapt to the rapidly changing habits of urban travelers, especially the premium urban travellers. Read article (in Spanish)
María Eugenia Girón was one of the spokespeople, along with Mario Alonso Puig, at the new forum “Nueva Economía, Nueva Empresa” (New Economy, New Business) organized by Caja Canarias Foundation and Obra Social “La Caixa” in Santa Cruz de Tenerife and Las Palmas de Gran Canaria. María Eugenia identified some of the stimulus that move leaders in their search for constant improvement. You […]
Happy New Year 2016 from the Oceana team!
On November 3rd there was an interesting lunch celebrated in Atrevia headquarters under the title “How to create and maintain a Premium brand” in which the keys of marketing for a Premium brand were discussed.
In one of my latest collaborations for Forbes I focus on smartwatches. The good news for the watch industry is that we start to see how millennials shyly adopt the old habit of putting something on their wrists. Read article (in Spanish)
IE Professor Maria Eugenia Giron discusses the four key factors needed to define a positive experience and what this means for the consumer. She emphasizes the importance of the “WOW” factor that gives way to “WOW” experiences. Watch video (English with Spanish subtitles)