In the following video, María Eugenia Girón presents the course «Premium and Luxury Entrepreneurship» that she will be teaching at IE Business School. Click on the video to start.
Prada ‘resents’ its getting old after dressing the Devil himself
Silvia Ortega, Luxury Brands & Premium Lifestyle professor at Isem Fashion Business School, Carlos Delso, associate professor at several business schools, and María Eugenia Girón, Executive Director of IE Premium and Prestige Business Observatory, analyze both the current situation and the future of Prada for modaes.es. Read article (in Spanish)
Luxury, the European Silicon Valley
Interesting article on Expansión which is a reflection on the luxury situation at a European level, since 70% of commercialized high-end brands come from Europe. Read article (in Spanish)
IE Center for Diversity & IE Women in Business Club: “Take the Driver´s seat: Mentoring Program 2015″
El Women in Business Club y el Center for Diversity del IE organizaron una mesa redonda como evento inaugural del Mentoring program 2105. Esta mesa redonda estaba compuesta por Emma Fernandez, Vice-Presidenta Senior de INDRA; Maria Eugenia Girón, empresaria y referente del sector del lujo; Carmen García, Business Analytics Director de IBM y Rosa García Piñero, Presidenta de Alcoa Spain. Leer artículo […]
María Eugenia Girón, nominated to be in the Top 100
The Top 100 Women Leaders in Spain, a ranking promoted by Mujeres&Cía, recognizes for the third year in a row the value of female talent and its participation in public life. From more than 1000 candidates, María Eugenia Girón is one of the three nominees to be part of the Top 100 who are Members of the Board of EmprendEX. Read […]
Interview with The New Fashion Society
The New Fashion Society talks with María Eugenia Girón about sustainable luxury, the book Sustainable Luxury and Social Entrepreneurship: Stories from the Pioneers, and her points of view regarding the luxury industry. Read interview
Department stores, a story of continuous reinvention
My latest article for Forbes is about the reinvention of department stores that, besides going digital, fight for revitalizing and enhancing the purchase experience, adding a differential value for the customer. Read article (in Spanish)
IE Luxury Barometer 2014
My new article for Forbes deals with the IE Luxury Barometer 2014, presented in January. Creating memorable experiences, how luxury surrenders to the internet, or the new luxury values are some of the conclusions we can extract from this study. Read article (in Spanish)
Swiss watch luxury between franc and ruble
The value evolution of both Swiss franc and ruble during last weeks has marked the beginning of a year full of uncertainties for the watch industry. The Central Bank of Switzerland, the country where most valuable watches come from, has let its currency exchange rate go free. Read article (in Spanish)
Interview for the Women in Business segment of the Financial Times
The prestigious Financial Times interviews Maria Eugenia Giron, executive director of the IE Business School Premium and Prestige Business Observatory, to know her professional points of view. Read interview