This month in Forbes I write about how cities have to adapt to the rapidly changing habits of urban travelers, especially the premium urban travellers. Read article (in Spanish)
María Eugenia Girón was one of the spokespeople, along with Mario Alonso Puig, at the new forum “Nueva Economía, Nueva Empresa” (New Economy, New Business) organized by Caja Canarias Foundation and Obra Social “La Caixa” in Santa Cruz de Tenerife and Las Palmas de Gran Canaria. María Eugenia identified some of the stimulus that move leaders in their search for constant improvement. You […]
Happy New Year 2016 from the Oceana team!
On November 3rd there was an interesting lunch celebrated in Atrevia headquarters under the title “How to create and maintain a Premium brand” in which the keys of marketing for a Premium brand were discussed.